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Exclusive Patented Advertising Media
Reach your target audience with our exclusive patented advertising materials
Expand your customer base and ensure maximum conversion with our exclusive patented advertising materials. More than sixty patents for various advertising media for doctors, patients and pharmacists over the past 20 years.
Marketing Case: How Our Branded Desk Calendar with a Mirror Stood Out Among Competitors
Objective:
Every year, numerous pharmaceutical companies give doctors branded desk calendars for Christmas. As a result, a doctor ends up with several dozen calendars on their desk, from which they keep only one. How can we ensure that our calendar is the one that remains on the doctor's desk?
Solution:
Our company proposed an innovative approach to this problem – we enhanced the traditional desk calendar by adding a mirror. This small but highly functional addition allowed our calendar to stand out among many competitors.
Result:
Nearly all doctors keep our calendar on their desks. Why does this happen?
1. Convenience and Practicality
Combined Use: Our calendar serves two functions – it shows the date and allows the doctor to monitor their appearance or simply admire themselves 😊.
2. Visual Appeal
Aesthetics: The calendar with a mirror looks modern and stylish, adding a touch of flair to the doctor’s desk interior.
3. Functionality
Ease of Use: The built-in mirror is conveniently positioned, allowing doctors to use it without unnecessary movements.
Additional Features: The calendar can be equipped with other useful elements, such as a pocket with a notepad, making it even more convenient.
4. Psychological Magnet
Habit: People, including doctors, look in the mirror several dozen times a day. This is a habit we don’t control.
Natural Viewing: The mirror becomes a psychological magnet, ensuring additional, natural, and effortless viewing of your advertisement on our media. Every time the doctor looks in the mirror, they also see your brand, significantly increasing brand recognition.
Conclusion:
Our innovation – adding a mirror to the desk calendar – proved to be a successful strategy for keeping our brand visible to doctors all year round. This is a clear example of how small, but thoughtful improvements to advertising media can significantly enhance the effectiveness of the advertising on it.